It was felt that the survey will give the correct result. Both current attitudes and new forward-looking intentions of customers we measured to gather knowledge about the attitudes of potential and existing customers towards bKash significantly. With help of users, when we come to know the problems then it was time to bring out some effective solutions to make the app of bKash better. Studies in the context of distribution channel refer trust as a conviction of a firm in the honesty of other partners and other aspects relevant to this notion Geyskens et al. It has focused to serve the lower income group of Bangladesh to achieve broader financial inclusion by providing various financial services that are convenient, affordable and safe.

The values for the factors are in increasing order as we go from factor 1 to factor 4. Conceptual Framework of Research Variables and their Relationships 2. Though it has not been possible to apply any other method of investigation, survey method has the advantage because it facilitates quick investigation. Respondents will be randomly selected for this offer. Different types of advertisements such as TVC, print ad, radio ad, sponsoring, word of mouth and others commercials increase consumer awareness.

For example we asked to all of our respondents about their monthly income and they respond too. Published materials like different journals, Different documents and daily papers are the sources of secondary data.

A Case Study on bKash Limited by Fahim Hossain on Prezi

Quick expansion of information technology and Rapid technology advancements have introduced major changes in the worldwide, banking sector economic and business atmosphere and imbibed into the lives of millions has of people.


Few users also reported that their account has been hacked couples of time for the weak security system. At first when wtudy first mobile banking was introduced it was conducting through mobile. Submission of Assigned Research Paper At first we want to thank you for the guidance and support you have provided us during the course of this report.

In the absence of credibility on the issue of banks makes customer concern about their financial transactions that these information could be diffused to third party Luarn and Lin, Methodology is set of practices. So we expect constructive criticism if you have any. Bkash is available at anytime, anywhere throughout the country. Finally, we turned our sketch into the Hi-fi prototypes. The purpose of this paper is to evaluate those factors that influence the nature of customers towards bKash and their growing tendency towards mobile banking.

From which source you are mostly communicated about the offers? Recently, Mobile financial services have got very much popularity and bKash is the most secure, convenient and affordable mobile services provider in Bangladesh. Role syudy bKash as Mobile banking: We thus expect to see beneficial offers correlating with customer satisfaction.

Users can use the second method, that is, face detection. Some of these are not perfectly representing the concept caase use. Information that you are providing will be used for academic purpose only.

Descriptive statistics and Reliability coefficient of perceived value, communication efficiency, bKash offers and customer satisfaction: Here are two verification methods alongside the account PIN number.

Mobile banking is a new technology in Bangladesh which started from 31st March It cuts down on the cost of tele – banking and is more economical. Help Center Find new research papers in: On the other hand, ease of use of any new technology is an important fact for fase trust Gefen et al.


In this section at first we will try to find out whether perceived value, communication efficiency and bKash offers have a role on customer satisfaction level.

Variables Unstandardized Standardized t Sig. The study is concentrated on a particular location and result may vary with location and the demography of the people.

UIUX case study: Mobile banking app redesign concept

It was found that bKash provides the financial services outside traditional bank branches using information and communications bkah and non-bank retail agents and also available for days. Get updates Get updates.

Through this research, the customer attitude both the satisfaction and dissatisfaction towards the services of bKash were identified and measured.

bkash case study

The idea is using double step verification systems. Regression was conducted to assess the relationship among satisfaction level, perceived value, communication efficiency bkasj bKash offers. The adaptation of marketing to individual consumers is a fundamental building block of mobile marketing Barnes and Scornavacca, 2. Your personal perception and honest answers will be considered with vital importance for the success of this study.

bkash case study

Different types of advertisements such as TVC, print ad, radio ad, sponsoring, word of mouth and others commercials increase consumer awareness.