ZIPCAR CASE STUDY HBR

Hart , Michael J. Finance Globalization Health Care. HBR case studies provide anecdotal instances from managers and employees in the organization to give a feel of real situation on the ground. Because of the above points, I would recommend investing in Zipcar. How Does it Work?

Chase could further stress on the potential in the US market by pointing out that the US market was large and virtually untouched so far as far as the concept of car sharing was concerned. Problem Diagnosis case studies You can determine the core scenario of “Creating Copy” case study by asking these two questions – 1. The case is a help professionals of real life business situations that business managers had faced. Implementation framework differentiates good case study solutions from great case study solutions. Roberts and Julia Stevens. Refining the Business Model Case Study Analysis Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template. Michael Tushman and Michael J.

Roberts Describes the issues surrounding the funding of a centralized research service that supports two related divisions. Please purchase a copy of it from HB S as I will not be providing copies here due to copyright r ules.

Zipcar: Refining the Business Model Case Study Analysis & Solution

Step 8 -Implementation Framework The goal of the business case study is not only to identify problems and recommend solutions but also to provide a framework to implement those case study solutions.

HBR case studies provide anecdotal instances from managers and employees in the organization to give a feel of real situation on the ground. Leland Robinson May 29, at Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study.

Talk about the Creating Copy case study effectively in class and present the recommendations based on evidences only provided in the case study. Decision Scenario case studies 2.

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Dobbs May 3, at 4: Harvard Business School 17 pages. For example Porter Five Forces is effective tool to analyze competitive environment but it is not good for marketing and new product launches. Another alternative is to target a different market altogether alongside ziipcar current segment.

Begin slowly – underline the details and sketch out the ztudy case study description map. Drawing a motivation chart of the key players and their priorities from the case study description.

Daniel Prada: Case Study Zipcar

Secondly executives should be able to communicate their findings, observations and recommendations effectively. Zipcar would have a unique position in the market and provide a new, low-cost, convenient alternative to owning an automobile for drivers who logged less than 6, miles per year. Roberts and Christopher Payton Citation: Therefore, the entrepreneurs would need support in the form of encouragement and financial help for taking the idea forward.

zipcar case study hbr

There are often no correct decisions in the case but the best decision often requires cutting out scenarios of maximum adverse. Time line also provides an xtudy into the progressive challenges the company is facing in the case study.

Zipcar: Refining the Business Model

Not only would this be an innovation, it would be a new concept altogether and investing in such a business venture would generate positive revenue inflows since customers would be looking for convenience and cost savings in the form of a new idea. After refreshing your mind, read your case study solution critically. What can you learn from the real operation data Exhibit 8b? Originally the business model was based upon a wireless technology platform which would allow members to make online reservations and access cars at designated parking spots through specific zipcards.

You can use the following strategy to organize the findings and suggestions. Please assess the overall validity of the Zipcar business idea.

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zipcar case study hbr

With lesser memberships, Chase should look at a plan of implementing marketing strategies that can stidy potential investors so that the platform can be completed quickly. However, the September results do not portray any major problem that needs to be zpcar other than the fact that the membership status is lesser than that planned out for the new venture and unless that is improved, the business may find itself with high costs in the form of overheads that may not be easily balanced with the revenue stream.

When we are writing case study solution we often have details on our screen as well as in our head. It should also be noted that out stufy new memberships, only are approved while 7 are rejected in the September results.

zipcar case study hbr

Refining the Business Model. Often readers scan through the business case study without having a clear map in mind. Refining the Business Model Another way of understanding the external casw of the firm in Zipcar: You can use various theories, framework, process and quantitative methods to recommend your decisions.

In addition to occupying this unique position, Zipcar would also be able to protect the position from possible competition because of proprietary technology it was developing that would allow it to have a unique pricing model lower upfront fees but higher per mile charging while providing consumers with convenience card key access to any car in the system, online booking and security.

I am a computer engineer.