OLD SPICE WIEDEN KENNEDY CASE STUDY

Over the past few weeks you may have seen that the Oldspice man has been responding to comments on youtube, facebook, and twitter by creating individual personalized messages for people essentially creating a type of collaborative relationship between the brand and the customer, but is the Oldspice campaign a social media campaign or a social CRM campaign? Companies of the Year Learn More. By continuing to browse you are confirming that you are OK with this. Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in. At a time when so many brands seem to avoid discussing advertising honestly for fear of being regarded as manipulative, the Old Spice narrative is all the more compelling. Last week we saw two days that shook the viral marketing world.

Sign In to Your Account Username: Contagious uses cookies to ensure that you get the best experience on our website. By continuing to browse you are confirming that you are OK with this. Two weeks after the Super Bowl, not a single one of the campaigns launched at that time remains memorable, and the real innovators are mostly focusing on alternative social media ideas… more. Yes, the fortunes of these companies have been greatly affected with their social media marketing strategies… more. But just like advertising itself, case study films are going nowhere. The Old Spice Man has taken social media by storm.

Old Spice smells like social media success. Even the comments on YouTube were overwhelmingly positive.

Procter & Gamble’s Old Spice Social Media Campaign | WITS ZEN

Old Spice Bodywash sales are up 55 percent in the past 3 months and sales doubled in the month of July, making Old Spice the 1 body wash for men… more Social media buzz.

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The campaign was about a book, so the agency framed the case study as a book, explaining each step with the turn of a page. Share with your network: The Shortlist has been announced in full, the best of the best are now one step closer to Pencil-winning glory. Just One More Thing To Do Join our mailing list to receive awards news, creative case studies, trends, insights and exclusive invitation to events. Two weeks after the Super Bowl, not a single one of the campaigns launched at that time remains memorable, and the real innovators are mostly focusing on alternative social media ideas… more.

old spice wieden kennedy case study

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Procter & Gamble’s Old Spice Social Media Campaign

You can change your cookie settings at any time. Don’t show this message again. Done well, case study videos can convey the disparate parts of a campaign as a cohesive whole, and do it with feeling. Now look here, now learn from this …. Here’s our collection and analysis of some of the best case study videos we’ve seen to date.

Wieden+Kennedy’s Old Spice case study – We Are Social

So, for as long as case study films are necessary, agencies may as well strive to get them right. Click here to find out more about Contagious membership.

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Case Study: Old Spice Response Campaign

Campaigns have become too complex for agencies to simply send juries the work and assume that all will be clear. Sign In to Your Account Username: Sign in to Your Account or Register. At a time when so many slice seem to avoid discussing advertising honestly for fear of being regarded as manipulative, the Old Spice narrative is all the more compelling.

We won’t share your information with other parties and won’t spam your mailbox. The Old Spice Man has taken studg media by storm. This case study for Ikea falls into the latter category. Add Comment Cancel reply. Register Now Why Register? Prev Article Next Article. Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in. Contagious Navigation Become a member.

old spice wieden kennedy case study

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Old Spice viral campaign a hit. Watch the original here. Nielsen reports that the scent has attracted both viewers and sales.