LOREAL CASE STUDY PLENITUDE

Exaggerates Plentitude in the Packing. This is a typical research in-store shelf arrangement evaluation of Plenitude. Loreal may consider the packaging of revitalift-eye product to attract and to increase awareness of the product to reach its targeted market. In the process of creating a coherent marketing strategy for the plenitude line, pricing is also critical. Plentitude product line is too huge. Additionally, a blue-ocean value curve will be achieved by lowering the complicated nature of the packaging while keeping instructions on the back and creating an element of simplicity for U.

Leave a Reply Cancel reply Enter your comment here Make it easy for consumers to know the difference within cleansers or moisturizers or treatments. Additionally, a blue-ocean value curve will be achieved by lowering the complicated nature of the packaging while keeping instructions on the back and creating an element of simplicity for U. Additionally, a blue-ocean value curve will be achieved by lowering the complicated nature of the packaging while keeping instructions on the back and creating an element of simplicity for U. Plentitude of products Oil of Olay 14 Ponds 9 Nutrogena 5 Nivea 4 19 People think Plentitude has too many type of products and packaging is so wordy. By early , the line had extended to 19 separate products. Even we are 2 positions in moisturizers, we still not making any money after entering US market.

Relationships were essential with retail partners that ranged from high-class department stores e.

We would also like to propose a new market strategy plan for Plenitude line in mass market of US. This involved entering a new market with an existing set of products and entailed little diversification.

loreal case study plenitude

Therefore the lack of understanding of U. They have very traditional and generational brand image, people also has a demand to see new brand coming out in this market.

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This involved entering a new market with an existing set of products and entailed little diversification. Compare Plentitude product line with our major competitors.

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Introduction of Current Situation As you may aware, Plentitude sales grew pleintude through and we hit a four-year sales plateau after that. Another important element of the overall French marketing strategy was the incremental basis with which each product was launched and advertised.

The company started in selling lodeal product and soon ventured into other cleaning and beauty products. Answers to Case Study. You are commenting using your WordPress.

By earlyplenitide line had extended to 19 separate products. Additionally, a blue-ocean value curve will be achieved by lowering the complicated nature of the packaging while keeping instructions on the back and creating an element of simplicity for U.

Research and Findings Our main findings based on three major researches that we done from The company started in selling hair-color product and soon ventured into other stydy and beauty products.

They have very traditional and generational brand image, people also has a demand to see new brand coming out in this market.

loreal case study plenitude

Exaggerates Plentitude in the Packing. As an extension of set of beauty care products under plenitude revitalift series, awareness to consumer on the benefits of revitalift-eye product should be made known publically. Change the image of Plentitude in the mass market.

L’Oreal of Paris: Bringing ‘Class to Mass’ with Plenitude

For example, initially only a moisturizing range was built as innovation in the cleansing segment was deemed to be difficult to achieve. You are commenting using your Twitter account. They have very traditional and generational brand image, people also has a demand to see new brand coming out in this market. Apparently, this has been less successful in the US than in France.

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The separation of these identities gave the corporate brand less controlling influence over poenitude entire business initially. This strategy also provides consistency across the range. Change the image of Plentitude in the mass market.

Within the context of both countries a reciprocal relationship exists between indigenous brands and their sense of tradition and established position which has been facilitated by a generation-based system wherein family and peer groups play a huge role lorewl marketing the products. Sales were doubled compare with but we spend in Advertising and profit still in negative. This site uses cookies. Make it easy for consumers to know the difference within cleansers or moisturizers or treatments.

Case L’oréal by Katja Nottbohm on Prezi

Plentitude product line is too huge. Applying the same market strategy as in France Our new market strategy plan is to re-establish Plentitude brand image and bring it to successful and profitable in the nearly future. Goldman Sachs Case Stu The basis for success would have been provided by developing a diversification strategy that aligned products with the diverse wants and needs of the American market.

However the big question amongst executives was how to transfer this proven success formula and strategy to the United States.