The India Retail Industry is gradually inching its way towards becoming the next boom industry. Situated in the national capital Delhi this store boasts of the single largest collection of goods and commodities sold under one roof in India. Dubai is one of the most famous and popular tourist shopping destinations. In shot they became very choosy and needed alternatives to choose from. It is also the second most populous nation in the world.

Group Mission We share the vision and belief that our customers and stakeholders shall be servedonly by creating and executing future scenarios in the consumption space leading to economic development. Price is the main value proposition for Big Bazaar. It vishal the value of a 1, or a 0. Pre-test interviews of shoppers indicated that several service aspects mentioned by shoppers during interviews are not included in RSQS. By Nisha Bano siddiqui. This paper focuses only on customer satisfaction studies that are related to retailing and does not survey the literature that studies the design of satisfaction survey instruments, as there is no control over survey design. We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments – for classes and for masses.

literature review of vishal mega mart

It was mrt simple random sampling survey. As, this project is all about market survey for comparing services of Vishal Mega Mart and Big Bazaar for which need to prepare a questionnaire to gather information from consumers.

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So to satisfy our customers, we must be able to listen to their feedback and improve services and goods accordingly to maintain long term relations. They contend that service quality should not be confused with customer satisfaction, but that satisfaction is a positive outcome of providing good service. This move is expected to reduce operating costs and restore investor confidence.


literature review of vishal mega mart

Secondary data are data which have already been collected for purposes other than the problem at hand. Big retail chains are founded with the objective of providing comprehensive range of product and services to consumers at low prices. The Retail Industry in India mrt come forth as one of the most dynamic and fast paced industries with several players entering the market.

In marketing, it often consists of longitudinal studies, which study the behavior of individuals over literatuure, and cross-sectional studies, which examine many populations at one specific time. Descriptive research is done with a specific research question in mind. In fact, Wal-Mart company targets customer who buy merchandise in bulk, and has succeed to locate her stores at a suitable places where consumers could have access easily.

Situated in the national capital Delhi this store boasts of the single largest collection of goods and commodities sold under one roof in India. I would like to convey my sincere thanks to my college mentor, Prof.

Literature review of vishal mega mart

Ittner and Larcker provide empirical evidence at the customer, business-unit and firm- level that various measures of financial performance including revenue, revenue change, and margins, return on sales, market value of equity and current earnings are positively associated with customer satisfaction.

The author emphasized that psychological attributes are a little more difficult to identify and compare across outlets. New retail forms and combinations, some supermarkets include bank branches, Bookstores feature coffee shops.

In addition of the general trait of low price, hyper markets also observe discount polices, which in turn, result in making them the most popular centers among consumers.

Especially during some mart occassions the marh review just provides best offers. Customers are demanding, have more money to spend and have a wide collection of goods and services to choose from.


Growth of giant retailers. Though still at a Nascent stage, the rate at which retail outlets are mushrooming could give an amoeba a complex. Share or Embed Document. These data can be located quickly and inexpensively. We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful. We shall be efficient, cost- conscious and committed to quality in whatever we do.

Data collection method for Primary sources: Shopper’s stop was the first Shopping mall to start in India. Big Bazaar will guide the research process. Selling an experience, not just goods Retailers are now adding him literatjre community in order to compete with other stores and online retailers. Its outlets cater to almost all price ranges.

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Skip to main content. According to Lindquistthe retail outlet image is the image or personality resulting from a mix of functional and psychological attributes of the outlet as perceived by the consumer. Is staff available in timely manner and offered to help you?

The Indian mzrt initially accepted everything that was offered to them but from the nineties the trend changed and the market became more consumers driven. Growing investment in technology Retailers are suing computers to produce better forecasts, control inventory costs, order electronically from suppliers, send e-mail between stores, and even sell to customers within stores.

Vishal is one of fastest growing retailing groups in India.