CASE STUDY OPERATIONS OBJECTIVES AT THE PENANG MUTIARA

Over the years it has built up close relationships with its customers chefs as well as its suppliers around the world fishing companies and fish farms. A software developer may relocate its entire operation to India or China where skill labour is available at rates significantly less than in European countries. Communication is undervalued and underestimated, and perceived as difficult. Flexibility able to give fast service for the consumers depends on the operation. However, this is more of a problem in the parts of the hotel that have direct contact with the customer. To overcome the threats, Wernie can enhance the technology strategy, stay ahead of his competitors and capture new market share with an effective Direct Online Distribution Strategy with the advantages of having direct online distribution cuts costs, attracts affluent customers and lessens the dependency on online discounters and more traditional and expensive channels. Step 3 – Consider the internal effects of each performance objective.

If the airline loses a guest’s luggage en route to the hotel, for example, he or she will arrive at the hotel understandably irritated. Cost reduction through internal effectiveness All other performance objectives affect cost Our previous discussion distinguished between the benefits of each performance objective externally and internally. Enter the email address you signed up with and we’ll email you a reset link. Each essentially provides the same basic service, but with different objectives. ISO will be use for the quality test.

Penang Mutiara, being one of the most prestigious hotels in Penang, have managed to secure a casd in this lucrative and highly competitive environment. And, marketing a product will known as the part of internationally known, trustworthy system. Materials and production equipment will be bought from the same suppliers which can make the similar conception to the quality objectvies inventory control. If instead of six weeks they take only one week to move through the plant, the door panels being processed through their first stage are intended to meet demand only one week ahead.

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Notes on chapter 1 Source: We define it as consistent services and the customer receiving them in full, thus increasing the availability of your goods and conformance to operatioms and giving your customers a speed advantage.

The average time from the automobile company paying the dealership service centre through to sending its own claim to the parts supplier is 30 days. You would want to do things wt that is, you would not want to make hhe and would Quality want to satisfy your customers by providing error-free goods and services which are ‘fit for their There are many purpose’.

This idea has some very important implications which will be explored in Chapter 15 on lean operations.

Learning More Fun: Case Study: Penang Mutiara

Partnership with other firms such as airlines. For example, even though the company already offered the fastest transit mutaira by road in Europe, investment in new facilities and processes was needed at the European Express hub in Liege, Belgium and the European road hub in Arnhem in the Netherlands.

case study operations objectives at the penang mutiara

This could cut down the process time by ten days. Being cheap is our speciality Hon Hai Precision Industry is sometimes called the biggest company you have never heard of. For the second performance objectives to be achieved within the hotel industry will be dependability. Report of Penang Mutiara resort.

case study operations objectives at the penang mutiara

The difference between the two measures is explained in terms of the distinction between the cost of the inputs to the operation and the way the operation is managed to convert inputs into outputs. They are deliberately simple, using basic facilities to keep down overheads. Others will require some general knowledge of business activity and some might require an element of investigation. Qn 1b Describe how you think Wernie will implement any change in strategy.

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Operations objectives at the Penang Mutiara

In other words, how can quality affect speed, dependability, flexibility and cost? Hence, punctual should be followed by the employees of the Penang Mutiara Hotel ar help for build up the trust of the customers. Externally, dependability is an important aspect of customer service. Most of all, though, quality is All purchasing decisions will probably be made at operxtions headquarters. Welcome to the world of case studies that can bring you high grades!

Companies can be successful, they argue, only by positioning themselves in the market through a combination of price, promotion, product design and managing how products and services are delivered to customers with operations very much in a ‘supporting’ role.

All of its spacious rooms enjoy sea and garden views. This means that they should be able to, in turn, master the cxse to first ‘implement’, then ‘support’ and then ‘drive’ operations strategy.

Penang mutiara | Case Study Template

Hi there, would you like to get such a paper? Internally supportive Stage 3 operations are among the best in their market.

It also enables high motivation, high morale, and great satisfaction of staff. This can help employees to get new knowledge, skills and abilities. Any kind of material can be collected operaations a charge is made depending on the volume ay material. This is why broadcasting organizations like the SSG have to ensure that up-to-date news is delivered on time, every time.

In business, coordination is necessary because all business have goals. Log In Sign Up.