CASE STUDY OF GHARI DETERGENT

In military terminology Force concentration is the practice of concentrating a military force, so as to bring to bear such overwhelming force against a portion of an enemy force that the disparity between the two forces alone acts as a force multiplier, in favour of the concentrated forces. You are commenting using your Twitter account. Thus, of the 3, Ghari dealers in the country, are in Uttar Pradesh — 25 of them in Kanpur alone. Ghari management pulled it off with innovative ideas which not only saved them money but also provided them with the required penetration into the market. Ghari also implemented extensive dealer network throughout the state.

But in the same time sacrificing your margin and competing on the basis of price alone are not the part of sustainable competitive advantage and journey ahead is not going to be a cakewalk for Ghari Detergent. Social Login – Become our member today! Ghari focused on housewives in small town and villages which are extremely value conscious buyer and willing to switch brands. The first campaign was the Ghari Detergent Express a summer special in that ran between Lucknow and Guwahati for two months Taking the cue from there, Ghari has now advertised in Pushpak Express that runs between Lucknow and Mumbai. But the primary question is, for how long will this fairy tale continue?

Ghari realized that the only differentiating factor it can offer is the value of money. With a small allocation for promotion functions, it had an uphill task of managing advertising and promotional activities within that fund. February 1, Internship Diaries — Is internship really important?

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ghari detergent case study – zomcituatri –

Customers are unlikely to see other brands at these places — an innovative idea to break the clutter. As far as possible it took the hit of rising material cost on itself instead of passing it to the customers.

case study of ghari detergent

This site uses cookies. Ghari focused on housewives in small town and villages which are extremely value conscious buyer and willing to switch brands. Please leave your comments Bye for now Guys. Groups Newest Active Popular Alphabetical.

The Curious Case Of Ghari Detergent |

Notify me of new posts via email. About 30 detergsnt vehicles are used for out-of-home advertising. Very useful insight…and yes congratulations to Rohit Surfactants for this accomplishment.

case study of ghari detergent

But he rejected every answer as incorrect. Recently Ghari ccase has surpassed several multinational brands to become the second largest-selling detergent in the country. But the primary question is, for how long will this fairy tale continue? The first campaign of this nature was lauched in with Ghari express summer train running from Lucknow to Gauhati.

Ghari – India’s Largest Selling Detergent Powder*

You are commenting using your Google account. Ghari also implemented extensive dealer network throughout the state. The brand can also be seen on railway crossings in West Bengal and Uttar Pradesh. Ghari detergent goes to train. In military terminology Force concentration is the practice of concentrating a military force, so as to bring to bear such overwhelming force against a portion of an enemy force that the disparity between the two forces alone acts as a force multiplier, in favour of the concentrated forces.

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Notify me of new comments via email. Apart from these advertisements ghari also included many clutter breaking steps like —.

Hi All, Wish You all a Very Happy New Year Recently Ghari detergent has surpassed several ddtergent brands to become the second largest-selling detergent in the country. Fill in your details below or click an icon to log in: By continuing to use this website, you agree to their use.

case study of ghari detergent

Leave a Reply Cancel reply Enter your comment here Case of Ghari detergent highlights that how a mediocre brand caee compete successfully with big brands with a clear strategy and vision.

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The Curious Case Of Ghari Detergent

Post was not sent – check your email addresses! They also used 30 vehicles for out of home advertisements Instead of endorsing any celebrity, they made the brand talk for itself. Slowly and steadily it captured market in neighboring states like Bihar, Madhya Pradesh, Punjab and Haryana.

Detergent industry started in India when Swastik Oil Mills in Mumbai became the first Indian factory to manufacture synthetic detergents. This include hit show like Mahabharat in star plus. It targeted mainly middle class and lower middle o rural and semi urban market which constituted the major chuck of population.