By applying neuromarketing research instruments, an experiment is conducted see chapter 5 in which the probands had to evaluate the sponsoring brands “as quickly as possible”, in order to capture instinctive and thus implicit evaluations and show the differences between explicit and implicit measuring results. What About Neuromarketing Jobs? Bihn [6] cf. Please let me have your comments. Brand Perception In accordance with the definition of the American Marketing Association which defined a brand already in I as “a name, term, sign, symbol [ Sports fulfill manifold basic needs for both the active and passive sports person. Soccer events besides the Olympic Games attract the most attention among the public [24].

Consequently, the thesis refuses the usage of only this kind of controlling instruments. Women still enjoy buying color cosmetics in order to embellish the everyday life by indulging themselves and keeping up their appearance for the sense of well-being. Building a brand’s image is done over time through several tools of integrated marketing communication with a consistent theme, and gets manifested through the consumers’ direct experience. The same applies to interpersonal skills and quantitative ability. In accordance with the definition of the American Marketing Association which defined a brand already in I as “a name, term, sign, symbol [ The European Commission defines Corporate Social Responsibility CSR as “a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis” [72].

Therefore, this field of scientific research has a huge potential for advertising, sponsorship and brand management.

The following specific research questions are the basis for the empirical part of the thesis, which is explained more in detail in section 5. That way, also the thesid at hand has been carried and supported by others that I would hereby like to thank. Evidence from the evolving discipline of neuroscience suggests that decision-making is dependent on emotional processing.


Does neuromarketing trick your brain? An introduction to the ethics of neuromarketing

Thank you for reading and thank you, Roger for this post! The Limbic Map can be seen as the “operating system” of a human being and consists of three basic emotion systems Balance, Dominance, and Stimulation. And would really love a career thesia neuromarketing however most of the internship opportunities you listed were in the US.

The modern consumer makes his decision not only based on price, quality or performance. Would you like to tell us about a lower price? Sport consists on one hand of emotions, suspense and surprise, joy and pride – but also of rivalry, defeat and disappointment on the other hand.

Karrasch-vom Steeg [29] cf. Within a CSR-strategy, the companies do not solely want to have a short-term profit-maximization for their shareholders. One example of how emotion and psychology of an individual customer are being combined with digital tools comes from the world of mobile gaming.

This is a very interesting article. They try to emotionalize their advertising and connect it with positive feelings and associations. Another possible starting point is the human desire for growing knowledge and progress.

Neuromarketing in Sports | Publish your master’s thesis, bachelor’s thesis, essay or term paper

For example, every second soccer-interested person in Germany has a positive attitude towards companies that are active in sponsorship in sports [26]. As neuromarketing is more widely adopted, advertising firms, the advertisers themselves, and boutique neuromarketing agencies will have a need for individuals who are primarily marketers and business people, but can thwsis with the neuro-geeks.

It assumes that there are absolute principles which provide clear guidance on the right path to choose in a morally demanding situation.

bachelor thesis neuromarketing

So, do you think that we are heading towards a more specialized — scientific marketing era where a marketer will have to be into the concept of neuromarketing or not?


Who says what and supports whom under which circumstances with which activities to whom in what channels in which area with which intentions, consequences, and effects.

Through this model, the thrsis of research in communication science can easily be defined. As far as I know, this is in-person only for now. During the past years, we experienced ever faster growing knowledge about the human brain, our subconscious, emotions and decision-making processes. Paul Bolls says 4 years ago.

Neuromarketing in Sports

Here, we see first evidence for positive preconditions for eventual effects of sponsorships. The probands are being asked whether they remember one brand or another and how they rate it. Also, smaller associations, clubs, athletes, socio-cultural or educational institutions, profit from sponsoring organizations [12]. The Sensory Receptors translate physical energy coming from the environment into electrical impulses processed by the brain.

Independent samples t-test for the time comparison between Group 1 and 2 8.

bachelor thesis neuromarketing

Students working in my lab with me get broad scientific training in what I neuromarketkng the Media Psychophysiology paradigm. Dear RogerIs it possible to pursue a Master degree in neuromarketing after a bachelor in neuropsychology? Surveys conducted already in have delivered strong indications that companies profit significantly from being socially responsible.

Behavioristic S-R-Model Figure The success of the thesis is also deeply connected with bachellor intoxicating and motivating support by the “spectators” and “fans”. Much, if not most, of the innovation may take place outside the U.