AQUALISA QUARTZ CASE STUDY SOLUTION

While waiting for the advertisement campaign to kick in, the Quartz can find a quick niche within the potential market of , to , units sold annually. The case implies a time constraint of Just a few years before competitors introduce a similar product. Help Center Find new research papers in: And this market is considered to be much smaller than the market which plumbers created with their impact on customers. We use cookies to give you the best experience possible. Squalid Case Study solution ay ambiguously took into consideration the problem of Squalid Quartz shower line and found out how to solve it, how to make an enormous problem to become an opportunity instead. The managing director of Aqualisa, Harry Rawlinson, launched a new shower that is called Quartz.

Welcome to the world of case studies that can bring you high grades! Click here to sign up. Because Quartz overcomes the problem of low pressure with pump and fluctuation in temperature, customers will have a chance to experience better shower performance. Aqualisa should invite plumbers and developers from all over the country for a weekend conference to present the benefits of the new product and demonstrate the ease of installation. Help Center Find new research papers in: Marketing1 Day 4 for Class. With each plumber installing showers a year, a single instance of a plumber using the Quartz translates into annual installations if not more due to fractional installation time and the potential of apprentices rather than Just master plumbers doing independent installations.

Click here to sign up. The association of Quartz, a premium label, with value brand DID may be avoided by creating a value product line for Quartz. The case implies a time constraint of Just a few years before competitors introduce a similar product. The case does not specify what percentage of electric shower and power shower consumers choose shower type independently.

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There also must be an incentive for these people to devote their time.

Help Center Find new research papers in: Marketing Resources Squalid should: Similarly, plumbers will help convince developers by suggesting the new product. Some of the reasons are related to distribution channel, promotional strategy and positioning of the product.

Within this large number of potential consumers, the goal of the ad campaign would require that only a small argental of them get their plumbers to install the Quartz. Despite of its features such as quality, safety, cost of installation and ease of installation and usage, the early sales have been disappointing.

Aqualisa Case Study solution

It would cost millions of pounds over two years to buy a large-scale consumer campaign, and it is not profitable, too. For this reason, Aqualisa has to find ways to reach plumbers and to make them loyal to the brand.

But the problem is there is no connection between plumbers and customers. Aqualisa casd reach and convince plumbers to use Quartz by implementing the followings: Consequently, the real problem here is how to boost sales.

Welcome to the world of case studies that can bring you high grades! Aqualisa should invite plumbers and developers aqhalisa all over the country for a weekend conference to present solutoon benefits of the new product and demonstrate the ease of installation.

And this market is considered to be much smaller than the market which plumbers created with their impact on customers. But to my mind ztudy Nil be difficult to successfully produce Quartz showers without a bad influence of all those other shower products. Although this is a high-risk and expensive strategy, costing 3 to 4 million over two years out of a 17 million net income, Rawlins is confident of the superiority of the product.

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The suggestion of improve this situation is to create something new and innovative that would differ Squalid from its competitors. Enter the email address you signed up with and we’ll email you a reset link.

aqualisa quartz case study solution

The number of plumbers and developers should be identified as 5 plumbers and 5 developers from each city which will be total given 50 cities in the U. Strategic Marketing Management Student Name: We use cookies to give you the best experience possible. Let is very important to get involved plumbers. Simply a Better Shower.

(DOC) Aqualisa Quartz Case Analysis | Firat Sekerli –

This will also help build brand awareness, so the company can also target those types of consumers which will eventually lead more and more word of mouth. Aqualisa should accept products that are returned within 6 months if there is any problem with installation or product without any conditions.

aqualisa quartz case study solution

The biggest issue is having problems with reaching plumbers because they are the key players in terms of being a reliable source for consumers when choosing the product.

DID shoppers place little emphasis on aesthetics so this could be easy point of differentiating the premium and value brands. Strategic brand management 4th edition. Squalid should pay much more attention to the plumbers. The CEO of Squalid should simply lower expectations. To my mind not only customers should know everything about the product that they use but also plumbers, too.